New opportunities are open for influencers
The consumption of digital content is growing day by day. That is why brands and companies increase their expenses on digital marketing. For ads, however, it is becoming increasingly difficult to reach their goal and come under public notice. Users actively apply ad-blockers to hide annoying ads. According to the Statista data, ad blocking user penetration rate in the USA grew from 15.7% in 2014 to 27.5% in 2017. This figure is expected to rise to 30.1 percent in 2018. The Linqia’s report on the State of Influencer Marketing 2018 shows that 39% of marketers plan to increase influencer marketing budgets in 2018. It means that brands are looking for new ways to advertise their goods and services more and more recognizing the advantages of influencer marketing tools. The explosive growth in such social media as YouTube, Facebook, Instagram, and Twitter changed the marketing model and attracted a great number of advertisers. The brands and companies actively cooperate with influencers ...